How Digital Media is Shaping India's Media & Entertainment Industry
- Fraoula
- Apr 2
- 3 min read
As digital media rises in popularity, India's Media & Entertainment (M&E) industry is undergoing a significant transformation. The digital landscape has surpassed traditional television, becoming the main revenue driver in a booming market valued at ₹2.5 trillion. This post explores the key aspects of this digital shift and the various elements influencing change in the M&E sector.